Motorsports Aftermarket Group

Motorsport Aftermarket Group (“MAG”) is one of the largest manufacturers, distributors, and retailers of branded aftermarket products for the powersports industry in North America. Through its brands, distribution unit and e-commerce site, MAG provides enthusiasts with parts, accessories and apparel for motorcycles, ATVs and UTVs. The company’s leading brands include Vance & Hines, Kuryakyn, Mustang, Performance Machine, Renthal, Roland Sands Design, and DragonFire. MAG sells parts, accessories and apparel through its J&P Cycles website and three retail stores, and it distributes aftermarket products to dealers through Tucker Rocky / Biker’s Choice.

MAG has been helping customers cruise through life on two (or more) wheels since the 1960s. We are excited to throw on our helmets and join the pack as we help the company carve the winding roads of the powersports industry and execute its strategic plan. And, from now on, everyone at Monomoy will ride to work on a tricked-out bike, complete with MAG accessories.  Either that or we will watch Easy Rider twice a week.

Sales: $650 million
Sector: Consumer, Distribution
HQ: Coppell, TX
CEO: Andy Graves

Monomoy Managers: Justin Hillenbrand, David Robbins