Japs-Olson Rebrand: Positioning for the Future of Direct Mail

After Monomoy’s investment in Japs-Olson, the leading custom print and direct mail provider with 115 years of family leadership, the teams recognized the opportunity to build an identity that matched the business’s strength.

Partnering closely with Japs-Olson’s leadership, Monomoy helped launch a comprehensive rebrand that balances the company’s century-long heritage with a future-focused identity reflecting where the business is headed and the confidence it has in getting there. The result: clearer vision and values, stronger alignment with customer needs and impact that shows with inbound lead generation climbing from virtually zero at the time of Monomoy’s acquisition to a steady stream of new opportunities today.

Hear more from Japs-Olson CEO Jesse Dodge and Monomoy Senior Operating Executive Hasan Niazi in the video to learn about what drove the initiative and what it means for the road ahead.